How to Design the Perfect Promotional Keyring

Promotional key rings are the perfect way to get your company’s name out there and remind clients, potential customers, and business partners about you whenever they reach into their pockets or purse for their keys. But with so many possibilities regarding promotional key rings, from custom logos to fun shapes and sizes, choosing the right key ring can be difficult. Use these tips for designing the perfect promotional key ring, so you know exactly what you’re getting before you go ahead with your order.

Ask Yourself These Questions
When you want to design your key rings for promotional purposes or selling, there are things to know. And you can get the answers by asking yourself these vital questions:

What message do you want your key ring to communicate?
Who is your target audience?
What colours and materials will best convey your message?
How can you make your key ring unique and memorable?
What is your budget for this project?

When designing promotional key rings, it's important to ask yourself these above five questions before starting the design process. Having a clear idea of your desired outcome for this project will help guide you through the next steps in creating an effective product that conveys your company's message effectively.

If you need more advice, here are tips to consider when designing the perfect promotional key ring:

Consider why someone would use a keychain. Is it primarily used as a carabiner, or does someone keep their keys on it? You may include clips so people can choose how they plan to use their new keyring.

Know your market and customise your promo items accordingly. If you are targeting college students with active lifestyles, try using bright colours or shapes like sports balls.

Find out if other companies in your industry have done anything similar — if so, how did they execute their idea differently than yours?

Design Options
When it comes to designing promotional key rings, there are endless possibilities. But with so many options, how do you choose the right one for your business?

Here are a few tips for deciding which design is best for your company:

Consider what will make the most impact on customers and prospects.
Consider what types of items you're giving away as giveaways (especially if they're small items). You might want to use keychains that attach directly to larger items such as an umbrella or can opener to maximise space and increase your logo's or brand name's visibility.
Do some research into current trends in promo products to stay relevant and attract potential customers or clients who may not have heard about your company before but might be interested based on the type of promo product they receive.

Prototyping Your Design
When it comes to designing a promotional key ring, there are a few things you'll want to keep in mind. First, consider what kind of message you want your key ring to communicate. Second, consider how your key ring will be used — will it be more functional or decorative? And finally, don't forget to consider your design's overall aesthetic.

The Keyrings Only Team